by Courtney Matlick, CAD-CUT Direct
One great way to increase sales in winter months is to decorate jackets to keep your customers warm as the temperatures begin to drop. Unfortunately, many apparel decorators stay away from this high-margin opportunity because they are afraid or don’t understand how to decorate jackets to effectively make money. Enter heat printing innovations like the Heat Press Caddie™, and the Hotronix® FUSION® heat press. With these Threadable machines, you no longer need pillows or pads under items to heat print them successfully. Just load the garment, place the transfer down and heat apply.
In the video below, we walk you through heat printing a polyester jacket with CAD-CUT® 3M™ Scotchlite™ Reflective heat transfer material – another great way to increase sales opportunities. 3M Reflective is certified to meet high visibility safety codes and can open you up to decorate items for markets like emergency personnel, road crews, construction and landscaping companies, and more.
So grab a pen and paper and jot down all of the businesses in your area that could you use a little warmth with their decoration. All you need is a heat press, vinyl cutter, and your favorite CAD-CUT heat transfer material.