On the seventh day of Christmas, my true love gave to me… 7 ideas for marketing my business!
My true love wants my business to be successful, and he knows that this requires effective marketing. So today he gave me seven innovative ideas to help market my business.
1. Online Forums – Joining online discussions, such as T-Shirt Forums, about heat printing, garment decoration, or even small business gives me new ideas and allows me to network with others in the industry. If they become familiar with me and how I run my business they may turn to me the next time they need help on a job or even refer clients who may need a service they don’t provide. For example, most sign makers don’t serve grilled cheese sandwiches. Cha-ching!
2. Social Media – Facebook and Twitter aren’t just for unruly teenagers. They’re an excellent opportunity to let people know what’s new with your company and to build a more personal relationship with your customers. My true love tells me to avoid sending them too many Farmville requests, though.
3. Trade Shows – A great opportunity to find out the latest news and technology in the industry, trade shows also allow me to network within the industry. Plus, I get an excuse to travel!
4. Wear My Own Products – By wearing quality products that I produce myself, I become a walking billboard. If people like what they see, they’ll ask where I got it. Imagine their surprise when I produce a business card and tell them I made it with my heat press. The ones who believe it usually end up as satisfied customers.
5. Join the local Chamber of Commerce or Small Business Association – This is a great way to network and to get my name out to other professionals who may need my services. It also gives my business credibility and a good name within the community. Plus, I may get the inside line on printing chamber event memorabilia!
6. Custom Shirt Tags – Printing my own tags on shirts makes them a version of my business card. The next time the wearer needs something decorated, they’ll have my name and contact information at hand. I may need to shorten my business name, though – “Tee Off Heat Printing and T-Shirt and Garment Decoration, Inc.” is probably too long to fit inside a collar.
7. In-Store Displays – Having examples of your work can help close a deal or even give a customer inspiration. I have a “Sit on it, Potsie” T-shirt hanging behind my register, but my true love says it’s out-of-date. I guess I’ll have to remember to display garments showing the latest trends and materials.
On the sixth day of Christmas….