post submitted by Paul Sabatini, Marketing
I wanted to share an experience that I had recently and I am sure a lot of you can relate to this:
My daughters play travel soccer. When you make the team and have agreed to play for the club, you are then instructed to the ‘sign up tent.’ The sign up tent is where you, as parents, start to spend your money. First, you have your registration cost and then you move on to the uniform and apparel.
This is where, in my opinion, you can start to make extra money for your business.
As I ordered uniforms, shirts, and warm ups I asked about a window decal, or if a certain garment was available for the adults. No one knew the answer. Now the people who are working this area are not from your store, but are from the club and won’t have these answers unless you tell them.
If you offer additional services make sure to inform the club employees and provide them with a detailed list of items or services that may not be at the event, but are available for purchase. This will help the club employees to encourage add on sales for your business. With this process you will essentially be capturing that point of purchase sale.
Everyone is excited when they have made the team and everyone wants to share in this so make your services known and start creating that extra business.