by Matt DeLaere, Marketing
|I said a hip hop, hippie to the hippie to the hip hip hop and you don’t stop.
[Image from http://www.guardian.co.uk]
Ever get a shipment of blank white T-shirts and think, “Gee, I wish I could sell these for $120 apiece?” Well, you can, if you’re Kanye West.
While most T-shirts actually need to be printed to sell, the “Hip Hop T-Shirt,” offered as part of the “A.P.C. Kanye” fashion line, is a blank “very loose T-shirt in Egyptian cotton.” The only adornment on the garment is inside the back collar, with “A.P.C. Kanye” screen printed in white. Yes, seemingly the only things separating this shirt from your standard undershirt are an outrageous price tag and a small tone-on-tone designer label.
Perhaps a plain white shirt isn’t your style. Well, you’re in luck, as the Hip Hop T-Shirt also comes in black!
You might be thinking to yourself, “Nobody would buy a plain T-shirt for $120!” Well, they’re sold out. Gone. Nary a one to be had. Maybe Kanye’s on to something….
But before you go and try to sell mostly blank T-shirts for hundreds of dollars, keep in mind that A.P.C. is a popular fashion brand and Kanye West is a popular rapper. In other words, a $120 Beefy-T probably won’t sell on your store shelves.