Back-to-school time is a big market opportunity for custom apparel decorators. From sports teams and clubs to class and staff apparel, there are so many profit opportunities in the school market. One of the best ways to boost profits this back-to-school season is through online stores.
With STAHLS’ e-commerce platform Spirit Sale™, we make selling for these school functions quick and easy. You can set up an unlimited number of customized online school stores in just a few simple clicks using our easy-to-follow templates. Then all that’s left is to stock your online stores with the gear and accessories families, fans, and friends want.
Tips for Setting Up Online School Stores
- Add personalization options to increase profits
- Don’t forget about clubs and school organizations
- Include a countdown for exclusivity and urgency
Personalization = Profits!
Adding personalization to merchandise is a huge selling point. Whether it’s parents wanting to support their kids, or students wanting to represent their sports number or nickname, personalization adds value to your custom apparel sales.
It also adds more profitability for you as the decorator because you can charge once price for the product with a design or logo, and then add an upcharge per additional text.
In Spirit Sale™, you can add personalization options to as many items in your store as you want. The platform labels these items as “customizable,” making it easy for your customers to locate them.
Decorate Beyond Sports
When you think of decorating for schools, most people automatically think of sports teams. But back-to-school season presents a variety of opportunities for custom apparel. Whether you’re decorating for all school levels or just one, there are so many clubs, special events, field trips, and school dances you could be selling merchandise for — even beyond apparel.
Here are just a few ideas for you to get started:
- Honor student bumper stickers
- Teacher appreciation tumblers/cups
- Cinch bags for field trips
- Club tournament trophies
- “Class Of” graduation shirts
Countdowns Add Urgency
Another great feature of Spirit Sale™ is the ability to display a countdown clock on your store’s page. If you’re selling merchandise for an upcoming school event and have a limited amount of time to complete orders, enable the clock to show customers an exact time frame of when the orders are due.
Giving a sense of urgency and exclusivity to your store encourages buying behavior and increases sales— no one wants to miss out on having apparel or other merch for an upcoming event. You control your store’s open and close dates, leaving yourself room to decorate and fulfill any last-minute orders.
All in all, you can see the value Spirit Sale™ adds to your decorating business. It’s the perfect online platform for easily setting up shops to fit each customer’s unique needs. Check out the video below and see how easy it is to get started or schedule a demo today.