by Courtney Matlick, CAD-CUT®Direct
Basic Business 101 tells us that marketing and branding your company is a must to ensure that your customers think of you, before your competitors, when looking to purchase customized apparel. As apparel decorators, we have an edge over other business owners because we can add our logo to any of our products, with a heat press, for little cost.
There are many ways that you can add your brand to your product from t-shirt relabeling, to creating a unique logo and discreetly placing it onto your garments. Over the years, many apparel companies have used these methods to create a successful brand. In this two-part series, we’re going to show you how to brand your business by relabeling your garments using our Exact Print laser transfer paper. This is a great way to remind your customers where their favorite t-shirt came from when they’re looking to purchase again.
What other ways do you brand your company?