by Matt DeLaere, Marketing
On the ninth day of heat printing, my true love gave to me 9 great ways to use customized shirts, 8 material options for Stahls’ Any Word. Any Way.™, the features of 7 vinyl cutters and print/cut systems, 6 new Pre-Cut Number fonts, five uniform decoration videos, four Fusion™ heat presses, three cover sheets, two Heat Press Caddie™ Shelves, and the #1 athletic lettering material in the world.
There are as many possibilities for decorated shirts as there are shirts in the world. Some folks have come up with pretty clever ways to use their shirts, so my true love shared nine of them with me, hoping to stoke my creative fires. And here they are – click the images to get a closer look.
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1. Get a Job
Recently, the marketing team at Stahls’ ID Direct was looking for a new copywriter. Following his interview, one applicant, Sean, sent this shirt as a thank-you note. The attached tag reads, “I have what it takes to fill this shirt.” Guess what? Sean is our new copywriter.
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2. Send a Unique Christmas Card
This year, Stahls’ Canada decided that sending Christmas cards to their top customers was a little too ordinary. So they applied a CAD-PRINTZ® full color digital transfer to the fronts of T-shirts, then collected signatures from their staff and ordered screen printed transfers from Stahls’ Transfer Express for the backs of the shirts. It’s a pretty unique way to send holiday wishes, but perfect for Stahls’!
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3. Celebrate Your Anniversary
One of our Facebook fans snapped this photo of a couple who show their allegiance to the Detroit Tigers – and to each other!
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| [Image from http://facebook.com/stahlsheatprinting ] |
4. Promote Your Company
All sorts of shirts promote companies, and all sorts of companies use QR codes to get messages to potential customers. But how many combine the two? The Rhinestone World combined their signature product with some clever marketing at a recent trade show.
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| [Image from http://sports.yahoo.com] |
5. Proclaim Your Innocence
As we pointed out back in May, one Maple Leafs fan wanted the world to know that he hadn’t made any rude comments to players’ wives. During a playoff game, two wives of Leafs players, April Reimer and Elisha Cuthbert, were caught on camera seemingly glaring at each other. To clear things up, Reimer tweeted, “For those who were thinkin @happyelishas and I were rolling our eyes @ eachother. Was the jerk beside us #rudecomment.”
During the next game the camera again turned to Reimer, this time with the Leafs fan behind her declaring his innocence with a T-shirt reading, “It wasn’t me #rudecomment.”
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6. Get Ready For the Big Game
Jeanine and Carole of Stahls’ marketing showed that they were ready for the seventh game of the Detroit Red Wings’ playoff series with the San Jose Sharks back in 2011.
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| [Image from http://facebook.com/stahlsheatprinting ] |
7. Keep Count of the Grandkids
Custom T-shirts are great for family reunions. These shirts helped keep all 16 kids in the correct order.
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| [Image from http://www.kickstarter.com ] |
8. Show Off Your Tattoo
Tattoos are works of art, but are often hidden under clothing. Carl O’Brien of Tailor Made Clothing came up with a great way for people to show theirs off.
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9. Offer Congratulations
When Jan Starr of GroupeSTAHL was inducted into the Adcraft Club of Detroit Hall of Fame, employees from each division of GroupeSTAHL took a picture wearing custom congratulatory T-shirts. Pictured here is Jan (kneeling in front) with some employees from GroupeSTAHL headquarters.