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Stahls’ Canada Reps Meet, Discuss Industry

 By Peggy Elliott, Product & Training Manager

Stahls' Canada Sales Meeting

Stahls' Canada Eastern Sales Reps

This past week I traveled to Concord, Ontario, Canada with another colleague for the Stahls’ Canada Eastern Sales Rep Meeting. The purpose of the meeting was to update the group on the latest and greatest products and marketing promotions in the pipeline for the company. The meeting also served as a time for the reps to talk about the markets in their given areas and compare notes on how best to serve their customers across the regions. These reps cover several territories across Eastern Canada, visiting customers to provide demos, training, and personal service to help them succeed with their heat printing and/or sign making business.  The national sales and marketing manager will be connecting with the western sales reps next month just before Western Imprint Show in Calgary to spread this wealth of information.  (Please contact the Canadian Customer Service Team for more information on this show.)

Discussions included a review of the new Roland® BN20 print/cut system and the extremely popular Distressed Appliqué, recently expanded to offer more layouts, fonts, and distressed options. There are additional exciting product offerings in the works, but I’ve been sworn to secrecy.

Another topic of discussion was the growth of social media. If you haven’t already, take the time to put your company out there on Facebook. Search out your competition or see if your suppliers have an account. Twitter is another great way to take advantage of educating your customers via the internet. Send them updates on your services and products and tell them what’s unique about your company. Keep up with trends from the industry’s leading suppliers and associations. You will learn a lot and won’t want to miss the opportunity to grow your business.

As a GroupeSTAHL veteran, I can tell you that this is a great group of people! I cannot speak highly enough of their passion for their customers as well as the company. Thank you all for your participation at the meeting and your dedication to the company. As always, it’s a pleasure spending time with you and learning more about what’s important to your customers.

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