Our STAHLS’ Facebook group connects heat printers from all around the world. One thing we constantly hear from members is, “I don’t have time to post on social media, let alone know what to post.” Believe us, we understand. Running a business while tackling a million other things can seem impossible, but we’re here to help you save some time and give you ideas for future posts.
First, set aside about 45 minutes per week to create a bunch of posts all at once. From there, schedule them out for your business pages using a scheduler, like the Facebook and Instagram Creator Studio. This will free up your time during the week, so you don’t have to figure out what you’re going to post on the fly. It will also give you more time to have conversations with your followers and potential customers who are commenting on your posts.
Next, re-sharing is key! Re-share your posts every couple of weeks at various times—if they’re still relevant, they’re still very beneficial! With algorithms today, you can’t assume all your followers have seen the posts you’ve shared at the times you’ve shared them. Bonus – you don’t have to create anything new. Double bonus – if you share on your personal page from your business page, you’ll expand your reach even further.
Food for Thought
Most importantly, something to keep in mind when posting anything on social media is to post things that resonate with your followers and potential customers. It’s ok to post about your products, but try not to be selling all the time. When people browse social media, most of their intended scrolls are to have fun and catch up with family and friends. As a result, they don’t want to be sold to all the time. For example, at STAHLS’ we use an 80-20 split on our channels; 80% of our posts are educational, fun, thoughtful, and entertaining, and 20% are promotional.
46 Social Media Content Ideas
|1. Photos and videos of finished products||24. Show ideas for future products and ask followers if they love them|
|2. Photos and videos of the process of making your products||25. Share how you give back to the community|
|3. Photos and videos of you or your team packing an order||26. Customer favorites|
|4. Ask customers to share photos of them wearing your products||27. Ask your followers/potential clients questions that will help you to get to know them. Ex: Coffee or Tea?, Favorite movie of all time|
|5. Re-posting happy customers wearing your products||28. Yes or no questions – Ex: Like this color? Yes or No|
|6. Where they can purchase your products||29. Share a contest and how they can win|
|7. Ask for opinions – this or that design?||30. Your favorite quotes|
|8. Post about new products coming out||31. Ask for their favorite quotes and share those|
|9. Why do people love your products||32. Facebook & Instagram Stories – share behind-the-scenes, poll your audience, ask questions, etc.|
|10. Testimonials from your current customers||33. Fill-in-the-blank questions|
|11. Three ways to use, wear, gift your products||34. What to expect from purchase to delivery from your business|
|12. FAQs about your brand||35. How to gift your products for special occasions and holidays|
|13. Where you will be in person for trade shows or events||36. Perfect gift idea for “x” person|
|14. Giveaways||37. Perfect gift idea for “x” holiday|
|15. Flash sales||38. Behind-the-scenes featuring your day-to-day life in the midst of running your business|
|16. Share fails, disasters, mistakes, etc. to show vulnerability||39. What’s your favorite product and why|
|17. Share useful tips that resonate with your customers||40. The coolest thing that’s happened in my business so far|
|18. Then vs. now of your products||41. Holiday traditions in the office or home|
|19. Features of stores that carry your products||42. Ask their favorite beverage for the season|
|20. Where I get my inspiration||43. Share a funny story about you or your business|
|21. Show colors available to choose from||44. Prep customers for cutoff and deadlines to place orders for holidays or events|
|22. Show fonts available to choose from||45. Show development of new holiday products and have customers vote it into the collection|
|23. Ask which color T-shirt is their favorite||46. Share interesting posts from other pages that will help your customers; articles, local news stories – keep it uplifting & helpful|
Did you know?
A Facebook video receives 135% more organic reach than a Facebook photo. Use video to get more views for your content.
Reminders & Tips
Above all, the more engagement (likes, comments, shares, saves) you receive on your posts, the more your posts will be shared in your followers’ newsfeeds. Respond to comments and questions on each post. Ask follow-up questions. Ask your audience what you want them to do with your social media content.
Want Them To:
- Comment? – Ask them.
- Share?– Ask them.
- Save your post? – Ask them
Lastly, to learn more about social media content ideas, check out our free Social Media For Your T-Shirt Business e-book today!