by Matt DeLaere, Marketing

	Let’s not lose sight of what’s truly important this weekend.

So, there’s some kind of big game coming up this weekend. Some huge spectacle of a sporting event which actually has its own Sunday allotted to it.  Living under a rock, I’m not really sure what all the fuss is about. From what I hear, though, it involves football, food, commercials, food, a halftime show, and more food, not necessarily in that order.  Oh, and there’s also something about birds from the northwest and horses from the Rockies duking it out.  Sounds like a heckuva show.

With all of the viewing parties going on, it’s a great opportunity to help your customers commemorate their parties with custom T-shirts and other goodies.

“Whoa!” you might be thinking, “I’m not officially licensed to sell professional sports logos.”  Well, Aunt Midge’s Buffalo Wing-A-Thon doesn’t require any licensing (I should probably make sure – I hear Aunt Midge is rather litigious and I’ll be in big trouble).

Point being that the game, with its surrounding hoopla, has turned into a general day of celebration, no matter which teams are playing. To some people, the can koozies honoring Frank’s 30^th Annual Big Game Party with CAD-PRINTZ^® full color digital transfers are more important than anything adorned with the logos of the participating teams.  And that’s not even counting what’s actually in the cans, which, to some, is more important still (mine will have Mountain Dew, and you have no idea how important that is to me).

Fans in Dubuque might not have any particular allegiance to one team or the other, but they’ll love wearing T-shirts bearing their own nicknames in pre-cut letters while they feast on 7-layer dip and guffaw at the latest talking animal commercial.

And the game everyone will be watching won’t be the only game in town – not by a long shot. There will be backyard football games, board games, and perhaps even a few friendly wagers going on. I can remember a trivia game breaking out during a family party on the big weekend when I was just a wee lad; now I realize how much easier it would have been for everyone to yell at each other if they were wearing T-shirts showing on which team they belonged.

Anyway, this is all a very long way of saying that official merchandise isn’t all that will be significant this weekend.  There are plenty of opportunities for personalization and customization.  Keep your eyes (and your mind) open, and be sure to let your customers know that you can fulfill their needs.

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