by Matt DeLaere, Marketing
|Fans wear their misspelled souvenir shirts.
[Image from http://www.newyorkdailynews.com]
This weekend the Colorado Rockies gave the first 15,000 fans at Saturday’s game a T-shirt bearing the name and number of Rockies star shortstop Troy Tulowitzki. That’s T-U-L-O-W-I-T-Z-K-I. Problem is, as you can see in the picture on the left, the second T was left out of the name.
When you make a spelling mistake on a jersey, odds are that it won’t be distributed to thousands of fans. But such a mistake might count even more for a single player and make the difference between a one-time sale and a loyal repeat customer.
The Rockies incident this weekend serves as a helpful reminder to always double and triple-check spelling before ordering and again before closing the heat press and committing any mistakes to the substrate.
Even the best of us commit errors, though (Tulowitzki himself has 4 this season). But if you make a spelling mistake on a jersey, there’s still hope. Stahls’ Lettering Remover Solvent removes Thermo-FILM®, Thermo-FLOCK®, and Thermo-GRIP® letters and numbers from most fabrics (if used within 48 hours of application) and will help fix any costly mistakes.
So when you let one get past you, be sure there’s a fielder backing you up – keep some Lettering Remover Solvent on hand.