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Back to the Future of Heat Printing

by Matt DeLaere, Marketing

1976 T-Shirt

In the 1970s, as today, pre-cut letters were popular on T-shirts.

If you’ve made your way around the internet recently, you’re probably already aware that today is Back to the Future Day. In the 1989 movie Back to the Future Part II, Marty McFly and Doc Brown travel far into the future, all the way to October 21, 2015.  While I personally haven’t seen Michael J. Fox or Christopher Lloyd walking around, and we certainly don’t have the hoverboards or 19th sequel of Jaws forecast in the movie, the Chicago Cubs are still in the running for the World Series, so the film may be prophetic after all.

Looking back the past, present, and future of garment decoration, though, is a bit like looking back to the future. Pre-cut letters and numbers are perhaps more popular and useful than ever, though they’re no longer cut on a kick press.

Screen printing dates back well over 1000 years to China’s Song Dynasty, but new methods, like screen printed heat transfers, and technological upgrades, keep it relevant not just for large orders, but small ones, too.

And decorated T-shirts are more popular than ever as a means to convey the wearer’s feelings, likes, and dislikes. Whether it’s a young girl in 1976 wearing Flock pre-cut letters, or a youngster in 2015 wearing a sublimated design, decorated apparel remains timeless. And just like it was in 1932, Stahls’ is here to help you create garments that your customers will love.

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