Customizing a T-Shirt with an All-Over Print from Heat Press Vinyl.
Businesses models can be totally different even though the equipment is the same. If you own a heat press and a vinyl cutter you have flexibility. In addition to traditional group and organization sales some venture into retail one off garments, some even make an entire business of it.
A retail space can be a brick and mortar location, a mall kiosk, a booth at an event or even an online store. To make money you don’t have to sell large groups at a time, producing orders of 12 pieces or more…. Frankly, you don’t even have to do 2 pieces or more…. Often a customer wants just one piece – this is retail customization. Of course there are doubters that don’t believe this can be a profitable model and it may not fit your shop, but on the other hand there are doers – those that take customization and run with it. Take for instance, Custom Ink, Cafe Press, Spreadshirt or Zazzle, these mass customization storefronts have created a model that can be very profitable even one piece at a time. These are large operations. If going BIG isn’t within your grasp, no worries….the one piece at a time model exists on a much smaller scale, just visit a few local malls and chances are you’ll find at least one t-shirt shop that customizes apparel with inks, heat applied film or air brushing. These stores have made it too! There are also thousands online that understand that doing one piece means charging a price that is profitable!
In the spirit of this retail model, we’ve created this week’s edition of Tip Jar. Watch in as we use 5 different colors of heat applied film to make a completely custom all over print t-shirt.
IF a client approached you and asked for this type of shirt, would you accept the job? Then, what would you charge?
Please leave your thoughts and ideas about completely customized shirts in the comments. Thanks for reading and watching!