by Sarah Lewis, Marketing
Last weekend I went to the mall to throw my money at every retailer in sight. By the time I made the marathon from shoes and athletic gear to women’s and men’s clothes, I had picked up on one dominating trend: patterned logos and letters on solid shirts, pants, and even shoes.
City, team, and college names, along with quotes and logos were designed with florals, stripes, polka dots, animal prints, and other patterns. Of course, I had to feed my shopping addiction and buy an inspirational shirt with floral letters. I even bought my dog a hoodie with patterned letters. This is a trend I only see growing.
If you want to give your customers the latest looks in fashion and fan wear, try offering them Any Word. Any Way.™ With 11 different patterns available in 100+ colors, Sublimated Twill Appliqué makes it easy to appeal to everyone interested in this trend. Sublimated Twill Appliqué is sewing-optional, and you can let customers choose their own layout and add a tail. If you want to deliver the look of sewn appliqué without sewing, try Sublimated SimStitch®.
Patterned letters seem to be a trend that isn’t going away anytime soon. Make sure they’re in your store this spring and summer!