by Bella B., Campus Correspondent
Use Mini T-shirts to show your customers what you can do.
1. Display Samples: Show your customers what you can do! Perhaps you created a unique design that might strike the fancy of your more fashion-forward customers or you’ve decorated some unusual items (umbrellas, cooler, backpacks). When customers walk in for one item, they may end up walking out with a few more once they see all the remarkable things you can do.
Mini T-Shirts are a great way to let customers see and feel the finished product on a shirt.
2. Upsell: It’s always easier to convince someone to buy a little something extra (like a bag or hat) when you’ve already applied their logo or design to a polo or T-shirt. It might even sway them to place another order with you.
Stahls’ has a wide variety of heat press platens available to help you decorate everything from bags to shoes.
3. Know Your Client: Research is important. Take the time to understand their needs and challenges. If you can offer someone a solution that fits their business, then you’re sure to make a sale.
4. It’s All About the Presentation: Consider ordering a logo in different sizes (hint: use a CAD-PRINTZ® Bid Kit) and applying it to different items. Showing a customer how their logo looks when it’s applied is a great way to bring more sales.
5. Under-Promise and Over-Deliver: If you’re going to make a promise, then make sure you deliver on it. Don’t make promises you can’t keep.
6. Benefits, Benefits, and More Benefits: Sure, customers want to know about the products you offer, but they also want to know what the product will do to help their business. You can offer them a full color design on a T-shirt, but what they really want to know is how that shirt will increase sales for their company.
7. Decorate Anything: Let customers know they’re no longer limited by colors or per color fees. You’ve got CAD-PRINTZ® full color digital transfers in your sales portfolio now and you can decorate anything from shirts and jackets to umbrellas and wallets.
8. Extra Incentives: Consider a customer loyalty program, offer discounts on future orders, give out samples, have buy-one-get-one-free promotions or offer coupons.
9. Sponsor a Sports Team or Recreation League and Make the Uniforms Yourself: Heat apply your logo or company name on the back or arm for additional publicity. You’ll be amazed at the new business this can bring.
10. Create Your Own Website, Write Your Own Blog, Start a Facebook Page or Tweet Away: Use every possible and appropriate opportunity to communicate your message, upcoming promotions, or products to your customers.
Download a handy infographic of these helpful tips.