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Why You Need A Customer Database

Stahls’ recently published an Ebook full of marketing tips for the small business owner looking to sell more custom apparel and promotional items with a heat press. The Ultimate Guide to Marketing Your T-Shirt Business is a 28-page book full of simple tips, techniques, worksheets, and templates to get you thinking about how to market your business and make more sales, read on for an excerpt.

Feed Your Database – Gather Information

Before we can talk about ways to market to customers, you need to have a customer list of people to market to. So many small businesses don’t keep a customer database and it’s a huge marketing mistake. If you don’t keep track of your customers, how are you going to let them know when you’re running specials or having an open house?

There are many kinds of software programs designed to help small businesses create and manage their customer information and Business News Daily has a few reviews to help you get started.

Why do you need a database?

Get Repeat Customers
Reaching out to your existing customers to remind them of past orders, inviting them to an open house, or announcing new products are excellent ways to drive sales.

Find Your Ideal Customer
Your ideal customers are the ones who spend a lot and give you repeat business. Look at the types of products they buy and what industry they’re in. Perhaps there are more customers like them out there that you can target.

Keep Your Customers Happy
By utilizing software you’ll be able to go beyond basic customer service and delve deeper into the actual relationship with your customers. A database can also help you provide efficient customer service across your whole team.

Managing customer data can be complicated but it does need to be managed. Your customer base is one of your most valuable assets, and you need to treat it that way.

Download The Ultimate Guide to Marketing Your T-Shirt Business to learn more about marketing your business to make more sales.

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