Stahls' Blog

The Product of the Year Award Goes to…

CAD-CUT Soft Foam HTV won Product of the Year for Special Effect Heat Transfer Material

It’s no secret Stahls’ strives to provide cutting-edge materials and products to help our customers grow and thrive. We’re always watching trends, listening to customer feedback, and adapting to the ever-changing needs of the market.

Each year, the PRINTING United Alliance hosts a Product of the Year Competition where companies submit their most innovative products for a chance at worldwide recognition in that category. We’ve had much success in the past, with our Hotronix® Heat Presses being awarded and recognized for their revolutionary advancements.

This year, we knew something big had to happen. Because of everything going on around us, we wanted to launch a product unlike anything else on the market. One that wowed our customers and gave them something exciting to look forward to. And I think we achieved just that when we launched CAD-CUT® Soft Foam HTV. We’re happy to announce it’s the 2020 Product of the Year in the Media – Special Effect Heat Transfer Material, Cuttable category. In case you missed it, this new specialty heat transfer vinyl is smooth, pliable, and adds a unique dimension to any item.


Check out how our amazing customer from Star Sports Keller decorated these high-end jackets.

“LOVE the Soft Foam vinyl! If you use flock for a textured or raised look, you need to get the soft foam! We added numbers on these Adidas jackets and they look amazing and very high-end for expensive jackets.”

Bethany Little, Star Sports Keller

As you can see, this specialty heat transfer vinyl really is a game-changer. We’re proud of its success and the recognition it’s been receiving. Stay tuned for all that Stahls’ has to offer in 2021 – we know you won’t be disappointed! In the meantime, head over to this blog post to see how to incorporate Soft Foam HTV into your business.

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