Selling premium-quality apparel is a powerful way to differentiate yourself in the apparel decoration industry. Whether catering to streetwear brands, music merchandisers, or luxury apparel markets, there is a continuous demand for high-end garments. Premium apparel is about more than just the product—it’s about brand perception, storytelling, and the exclusivity associated with quality goods. By offering premium pieces, you can increase profit margins while delivering a high-value experience to your customers.
What Defines a Premium Garment?
Not all apparel is created equal. Here’s what sets premium garments apart:
- Superior Fabric and Manufacturing: Premium apparel features high-quality materials and precise manufacturing techniques, ensuring durability, comfort, and a stylish fit.
- On-Trend Styles and Finishes: Modern streetwear and music merchandise often favor drop-shoulder, heavy-weight, and boxy T-shirts. Vintage, faded, or mineral-washed garments are also highly sought after.
- Heavy-Weight Fabrics: Heavier fabrics are often perceived as higher-end because they provide a structured fit and allow decoration methods, like screen printing and DTF transfers, to sit more comfortably on the fabric.
Introducing US Standard Apparel
US Standard Apparel (USSA) is redefining blank apparel. Featuring a fully USA-made model, USSA offers on-trend, high-quality garments designed to meet the needs of today’s premium markets. With a dedicated in-house team of patternmakers, USSA also provides custom color, cut, and styling options—helping you bring any client’s vision to life.
Elevating Branding with Premium Decoration
The decoration method plays a crucial role in the perceived value of a garment. Special-effect and dimensional transfers can add a high-end feel to apparel. Additionally, oversized prints, popular in streetwear, lay better on heavier-weight garments, whether applied with screen printing or DTF transfers.
For more insights on adding high-end value to your apparel, check out our latest blog post on Selling Premium Apparel with Emblems and Patches. Or, watch the video below to see how USSA is transforming the blank apparel market.
