Your social media pages are often the first place potential customers discover your T-shirt business. Keeping these pages updated and engaging is essential to growing your online presence. As the new year begins, it’s the perfect time to refresh your social channels. Here are nine social media tips to help you start the year strong and effectively connect with your audience.
1. Update Passwords and Permissions
Online security is more important than ever. Change your social media passwords periodically to protect your accounts. Use strong passwords with a mix of upper- and lowercase letters, numbers, and special characters. Store them securely using a password manager for easy access.
2. Use Business Pages, Not Personal Profiles
If you’re still using a personal profile for your business, it’s time to switch to a business page. Business pages offer analytics, ad capabilities, and other tools to help you grow and track your reach effectively.
3. Refresh Your Profile Photo
Does your profile picture showcase your latest logo or branding? Update it to ensure consistency across all platforms.
4. Optimize Your “About” Section
Include your operating hours, website URL, contact information, and a short description of your business. Don’t forget to add your business details to your personal profile so friends and family can easily support you.
5. Update Your Call-to-Action (CTA)
Facebook and Instagram allow you to add a CTA button or link in your bio. Whether it’s “Shop Now,” “Book Now,” or “Sign Up,” make sure your CTA leads your audience to the next step in their journey with your brand.
6. Conduct a Content Audit
Take a critical look at the content you’ve shared over the past year:
- Remove irrelevant or outdated posts.
- Analyze what worked well and plan to replicate it.
- Focus on creating content that resonates with your target audience.
7. Change or Add Pinned Posts
Highlight key updates or promotions by pinning up to three posts at the top of your feed on platforms like Facebook, Instagram, and TikTok. Switch these posts periodically to keep things fresh.
8. Join Relevant Groups
Leave groups that no longer serve your goals and join communities aligned with your interests—like the Heat Press for Profit Facebook group by STAHLS’. These spaces can provide inspiration and networking opportunities.
9. Observe Competitors and Streamline Your Focus
Take note of what competitors are doing on social media. Use their successes as inspiration and learn from their mistakes. If managing multiple platforms feels overwhelming, prioritize the channel where your ideal customers are most active.
By following these tips, you’ll not only refresh your social media pages but also create a stronger foundation for connecting with your audience. A little effort now can go a long way toward building your business in the coming year.