STAHLS’ published an Ebook full of marketing tips for the small business owner looking to sell more custom apparel and promotional items with a heat press. The Ultimate Guide to Marketing Your T-Shirt Business is a 28 page book full of simple tips, techniques, worksheets, and templates to get you thinking about how to market your business and make more sales, read on for an excerpt.
Does Your Heat Press Business Have a Niche or Specialty?
Niche is a word that gets tossed around in the marketing world but to be successful as a small business you can’t be all things to all people. Focus on what you’re good at, what needs exist in your area, and build your business plan to fill them. Download this helpful worksheet to get you started.
What Services Do You Offer?
On a simple sheet of paper write down what services you offer on one side and your possible customers on the other. For each of your possible customers, list all the possible services and products they might need. Start with your community:
- Local businesses such as restaurants and grocery stores
- Church groups
- School clubs
- Club sports teams
- Dance and yoga studios
- Gyms and training centers
How Do You Stand Out?
Look at your list and consider what you offer that sets you apart from your competition and who you can target that your competition isn’t.
- Can you offer quicker turnaround than your competition?
- Do you offer unique designs not available elsewhere?
- Do you have a unique origin story that speaks to your brand values? Check out the STAHLS’ family story.
- Do you have a loyalty program or bulk discounts?
If you live in a larger city, your niche might have to be something different in order to stand out. Instead of “T-shirts with funny slogans”, think, “T-shirts with funny slogans for doctors, nurses and medical professionals.” If you live in a smaller area, your niche can probably be broader.
There’s always a need for custom T-shirts and other custom heat press items, but a niche can set you apart from the competition and get you thinking about new potential customers, or prospects, to target.
Download The Ultimate Guide to Marketing Your T-Shirt Business to learn more about marketing your business to make more sales.