by Courtney Matlick, Stahls’ CAD-CUT Direct
With the 4th of July over, retail stores and shops will soon begin switching out shelves that once held shorts and tank tops for jeans and sweaters as back-to-school shoppers begin looking for the latest trends. At your shop, this time of year might have you busy preparing to decorate team uniforms for your local schools’ sport teams. Whatever the case may be, one thing is for sure: Fall is a great time to generate sales on and off the field with your vinyl cutter and heat press.
So how can you give your sales a boost and take advantage of this buying season? Here’s a few tips:
There’s no surprise that the desire to identify with our favorite sports teams is growing and apparel sales reflect that. Offer to personalize fan apparel items such as sweatshirts, T-shirts, pants, bags and more with specialty CAD-CUT® heat transfer materials like Glitter Flake™ or Fashion-FILM® Electric for a quick sale.
Everyone needs a backpack for the upcoming school year, so why not have one personalized? Customize with the customer’s favorite color or offer reflective finishes. Reflective finishes, like Stahls’ CAD-CUT® 3M™ Scotchlite™ Reflective, present an element of safety that can reassure parents that their child will be visible while waiting to catch the bus in those early-morning hours.
Don’t forget the crossing guards helping to guide children to school this year- offer to decorate their vests or jackets with school logos or the guards name.
These are just a few ideas for decorating more this fall season. If you’re free Thursday, July 18 at 2pm, join me and Great Garment Graphics as we talk about styles, trends and more ways you can profit this time of year in our webinar, Boost your Back to School Sales with Custom Fan Gear, School Apparel & More!.