2011 at Stahls’ ID Direct – What a Year!

By Peggy Elliott, Product & Training Manager

We are literally on the eve of 2012. At this time of year, it’s typical to reflect back on what you have accomplished. At Stahls’ ID Direct™ we have had quite a year.

In 2011 we added over 30 new products, materials, and colors to our offerings. Highlights include Distressed Appliqué (that fashionable look you see on hoodies and thermal shirts from some of the big name retailers), the limited edition American Pride heat press, and several new options for decorating garments, hats, and even cars.

Several additions were also made to our CAD-CUT® line of heat transfer materials, including Glitter Flake, hugely popular in the dance, cheer and fashion markets. Premium Plus™ was also added, its major benefits: great stretch and recovery and it’s thin and lightweight. These attributes make it a key product for decorating performance wear. If you decorate a lot of sportswear, the expansive color palette also includes shades from the top universities.

Our CAD-PRINTZ™ full color digital transfer line expanded as well to include banners, bumper stickers, window decals, and more! Now, in addition to T-shirts, leather, and nylon, you can truly logo anything.

We launched a new website to provide you with enhancements for an improved ordering experience. Larger, more vivid images, a greater wealth of information, a simpler user interface, and more intuitive navigation made our site even better. Now everything you need is at your fingertips, making the new site useful as well as visually appealing.

The welcome mat was laid out for our newest addition to the GroupeSTAHL family member, Dane Clement of Great Dane Graphics. We know the missing link for our customers often revolves around creating good artwork. Dane will help provide solutions for all of our customers’ heat printing needs.

Towards the end of 2011, news came of the passing of Ricki Stahl. She was instrumental in the founding of Stahls’ and was a loving, caring individual always giving of herself. Ricki was such a kind person and asked that we remember to be kind to others as well. Perhaps we can all make this one of our New Year’s resolutions, to be kind, always, everyday.

In closing, we would like to thank all of our customers for your business.  We look forward to working with you and bringing you even more exciting new products in 2012.

Wishing you a peaceful, safe, healthy, and prosperous 2012.

Happy New Year!

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