How to stay ahead of the curve(ball) when making uniforms for baseball, softball and other summer sports.
By Paul Sabatini, Marketing Support
Here are a few tips for upcoming summer sports and more.
Baseball
Times keep changing for America’s Pastime, but participation levels and new product activity continue to make the category a hit for team dealers in all parts of the country.
What is driving the baseball uniform business for 2010? The trend is towards custom uniforms, consumers are looking for innovative products that address their needs for performance and that are affordable without sacrificing quality.
Here’s an article from Team Insight magazine on sales trends for baseball: Coming to Bat
Gear for All Sports
If there was a recession survival guide for team dealers, selling accessory items like team bags would definitely be in the front of the book. All athletes need to carry around their stuff, and the sport bag is a strong category at the team level. Personalized gear bags are are great add-on sale for each player.
Tips for bagging sales:
- Suggest team bags as a vital part of the entire team order when selling uniforms and equipment
- Capitalize on the trend for sport specific bags
- Make it a point to include sport bags on every spirit wear order form
Again, Team Insight has a helpful article: What’s in Your Bag?
Editor’s Note: Proof that you don’t have to be a big-name player in the sportswear industry to create uniforms that teams love – this article on CRONS sportswear in the New York Times.