Offer teams spirit wear to maximize sales
Once you have secured a team’s uniform order, offer the athletes various heat pressed apparel items to show their team pride. This is a great way to expand not only their team spirit, but your team business as well. Offering items such as hoodies, T-shirts, sweatshirts, sweatpants, performance wear, and outerwear, your sales are sure to increase. Also, don’t forget non-apparel item – window decals, team decals, or number stickers, as they complete your one-stop offering.
Selecting the right materials for these items is important.
When it comes to hoodies, sweatshirts, and outerwear, traditional decoration or personalization methods are commonly accomplished with appliqué, available in both sew and no-sew options. SimStitch® is a cost-effective method for a sewn look, but only requires a heat press for permanent application. For a sewn look try the Rip Away Appliqué™ process.
If you’re looking to apply a heat transfer material, make sure it’s durable, as these garments tend to be thicker and are more often exposed to the elements. Thermo-FILM®, Glitter Flake™, and Silicone Dye-Block™ continue to be popular choices.
Since T-shirts and performance wear are thinner, lighter, and in some cases stretchable, they will almost exclusively require heat transfer materials that have a soft hand and stretch and rebound properties. The athlete will prefer to keep the garment’s characteristics in tact by not feeling what has been applied to it. Premium Plus™ or AquaTru™ Dye-Block™ would be recommended. Additionally, Heat Transfer Foil is a popular trend for decorating t-shirts to provide it with a specialty finish.
How to decorate team spirit wear for your customers.
- Team Perfect® Text & Graphic – pre-aligned text and sport graphic arrives ready to apply, no minimum, available in popular sports
- CAD-CUT® Heat Transfer Templates – variety of fonts and clipart to create your own custom design, no minimum, multiple lines of text available
- CAD-PRINTZ® Full Color Decals for Non-Apparel – your logos or designs custom cut, no per color fees, low minimums, unlimited colors
- CAD-CUT® Sign Vinyl – use your vinyl cutter to cut decals, create cost effective 1 or 2-color graphics, available in over 30 colors
- Pre-Spaced Text – lettering time saver, pre-aligned text ready to apply, saves layout time when personalizing garments, easy team roster upload for ordering
- Pre-Cut Numbers – cost effective player numbers, number styles for every sport, on-demand personalization
So, remember, don’t stop at personalizing the uniforms. Add on sales by decorating items for the athlete to wear around school, the gym, around town, or to the game.
Much success to your team printing seasons.
Helpful hint: Teams will often order practice shirts for players, so be sure to ask the team manager if they can order extra for the parents. You can then add personalization to the back for family members.