by Melissa Summers, Marketing
As the demand for personalized apparel and accessories grows, so does the popularity of monograms. Monograms are traditionally embroidered, but with their popularity trending upward, alternative applications are being sought by garment decorators and consumers.
A heat press and heat transfer vinyl allow you to print more items in less time than ever before, meaning you can easily fill orders for monogrammed garments and accessories with or without expensive embroidery equipment. If you have embroidery equipment you can offer heat printed items at several price points to consumers without discounting your embroidery services.
Check out the Monograms by the Numbers infographic below to see how embroidery and heat transfer vinyl stack up against each other. Compare startup costs, product output, cost to produce, and profit potential.
And don’t forget to download your copy of The Complete Guide to Printing Monograms to learn popular fonts, new materials, unique placements, and everything else you’ll need to know to get started.